> For the complete documentation index, see [llms.txt](https://docs.moescape.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moescape.ai/image-and-video-generation-guide/prompt/how-to-emphasize-certain-keywords-using.md).

# How to emphasize certain keywords using (), \[]?

() - emphasize a tag to make it more prominent in your gen 

\[] - de-emphasize a tag, meaning to lessen how much it affects the prompt, but not remove it from the gen altogether. 

(keyword) increases the strength of the keyword by a factor of 1.1 and is the same as (keyword:1.1).

\[keyword] decreases the strength by a factor of 0.9 and is the same as (keyword:0.9). You can use multiple of them, just like in Algebra… The effect is multiplicative. 

(keyword): 1.1 

((keyword)): 1.21 

(((keyword))): 1.33

Similarly, the effects of using multiple \[] are 

\[keyword]: 0.9 

\[\[keyword]]: 0.81 

\[\[\[keyword]]]: 0.73